Which of the Following Is an Ethical Problem in Marketing

question 228

Multiple Choice

Which of the following is an ethical problem in marketing research?

• A) A researcher does not disclose problems that occurred during consumer interviews.
• B) A company calls consumers under the guise of doing research when the phone calls are really sales pitches for the company's products.
• C) A manager informs a researcher that the only acceptable results are ones that confirm the manager's existing viewpoints.
• D) A researcher deliberately withholds details about how a research study was conducted.
• E) All of these statements illustrate ethical problems in marketing research.

Grasp the basic principles of evolutionary theory and its application to human behavior and development.

Recognize the importance of research designs and methodologies in studying human development.

Identify the role of cognitive equilibrium in learning and adaptation.

Understand the difference between assimilation and accommodation in cognitive processes.

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Definitions:

Sealed Bid

A bidding process where all bids are kept confidential until a specified time, ensuring fair competition and preventing bid adjustments.

Standard Automobiles

Refers to mass-produced cars that meet basic safety and performance standards.

Artwork

Visual art objects or pieces created by an artist, which can include paintings, sculptures, or illustrations.

High-value

Denoting items or activities that are of significant worth, importance, or benefit.