Which of the Following Statements Accurately Compares Marketing to Final

question 98

Multiple Choice

Which of the following statements accurately compares marketing to final consumers with marketing to organizational customers?

• A) Marketing to organizations is just like marketing to final consumers.
• B) Business-to-business marketing includes marketing to final consumers.
• C) Purchasing decisions by organizational buyers are usually more economic and less emotional as compared to consumers.
• D) Firms may choose to serve either organizational buyers or final consumers, but not both.
• E) Consumers are more likely to utilize purchasing specifications as compared to B2B buyers.

---

Definitions:

Public Saving

The difference between the tax revenues and government spending of a country, representing the government's surplus or deficit.

National Saving

The total saving of an economy, consisting of both private and public saving.

Public Saving

The difference between government tax revenues and government expenditures, often used to assess a government's financial health.

Closed Economy

An economic system that does not engage in international trade with other countries and relies solely on its own resources and internal market.