When a Large Wholesaler or Retailer Uses a Buying Committee

question 154

Multiple Choice

When a large wholesaler or retailer uses a buying committee,

• A) the buyer still makes the final purchase decision.
• B) the sales rep may not be able to make a sales presentation to the committee.
• C) the impact of persuasive salespeople is increased.
• D) the intermediary is more likely to take a chance on a really new product that hasn't yet proved itself.
• E) none of these alternatives is correct.

---

Definitions:

Materials Costs

The cost of raw materials and supplies used in the manufacturing of a product.

Processing Costs

Expenses directly associated with the transformation of raw materials into finished goods.

Sunk Cost

Costs that have already been incurred and cannot be recovered, and therefore should not affect future business decisions.

Obsolete Desk Calculators

Desk calculators that have become outdated due to technological advancements or changes in user preferences, rendering them less useful or unwanted.