When the Need for a Product or Service Is Urgent,customers

question 42

Multiple Choice

When the need for a product or service is urgent,customers are

• A)less inclined to evaluate a range of options.
• B)more likely to downplay convenience.
• C)less likely to be stimulated by impulse.
• D)more likely to be involved in extensive problem solving.
• E)more likely to extend the adoption process.

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Definitions:

Nonessential Diamonds

Diamonds categorized as luxury items, not required for basic living or survival needs.

Diamond-water Paradox

The contradiction observed in value theory where essential goods like water have low prices, while non-essential goods like diamonds have high prices.

Essential Goods

Products that are necessary for basic living and well-being, often unchanged by changes in income.

Nonessential Goods

Products and services considered as non-critical for survival or basic living standards.