The Segmenting Step of the Segmentation Process

question 149

Multiple Choice

The segmenting step of the segmentation process

• A) brainstorms possible marketing mixes.
• B) fits potential customers neatly into market segments.
• C) disaggregates all possible needs.
• D) involves selecting a target marketing approach.
• E) looks for similarities in needs.

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Definitions:

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired; a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.

Social Cognitive Theory

A theory that emphasizes the importance of observational learning, imitation, and modeling in behavior.

Trait Theory

A psychological perspective that attempts to describe personality based on the presence and intensity of various traits, or consistent patterns of thought, emotion, and behavior.

Behaviorism

A theory of learning based on the idea that all behaviors are acquired through conditioning.