Target Marketers Who Are "Segmenters

question 276

Multiple Choice

Target marketers who are "segmenters":

• A) increase the size of their target markets by combining two or more segments.
• B) use one marketing mix to appeal to multiple submarkets, even though the submarkets have some distinct differences.
• C) believe that one marketing mix works well enough with multiple submarkets, even though the target groups have some distinct differences.
• D) use one single marketing mix to appeal to an individual market segment and do not attempt to combine or merge segments together.
• E) are called mass marketers.

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Definitions:

Present Value

The present financial worth of expecting a sum of money or cash flows in the future, calculated by a certain rate of return.

Cash Flows

The cumulative amount of money circulating in and exiting a business, markedly influencing its liquidity position.

Effective Annual Rate

The interest rate on an investment or loan that is compounded annually, reflecting the full amount of interest paid or earned over a year.

Compounding

The process where the value of an investment increases because the earnings on an investment, both capital gains and interest, earn interest as time passes.