When a Customer Orders a Book at Amazon

question 81

Multiple Choice

When a customer orders a book at Amazon.com, the online retailer recommends related books that have been purchased by other customers who bought that book. Amazon is using a(n) :

• A) aggregating approach.
• B) CRM database.
• C) clustering approach.
• D) disaggregating approach.
• E) generic market.

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Definitions:

Dividend Increase

A company's action to raise the amount of money paid to shareholders out of its profits on a per-share basis.

Required Return

The minimal yearly percentage increase essential to entice investment by individuals or companies into a certain project or security.

Per Share Dividend

The amount of dividend that is paid out for each share of a company's stock.

Dividend Increase

A rise in the amount of money paid to shareholders out of a company's earnings per share.