Benefits of Focusing on a Specific Target Market (With the Aid

question 233

Multiple Choice

Benefits of focusing on a specific target market (with the aid of marketing segmentation) include all the following except:

• A) Marketers can fine tune their marketing mixes, thus providing superior value to customers.
• B) Marketers can build a competitive advantage by effectively meeting customers' needs.
• C) Customers will view the firm's offerings as uniquely suited to their preferences and needs.
• D) Managers can identify the best technology for improving production methods.
• E) Managers will gain a clear, shared vision for how to proceed with marketing mix decisions.

---

Definitions:

Whole Dollar Pricing

A pricing strategy where products are priced at round number amounts rather than using cents, designed to simplify pricing for consumers.

Price Maximization

A strategy aimed at setting the price of a product or service at the highest possible level at which the target segment of consumers is still willing to purchase it.

Elastic Demand

A situation where the demand for a product or service significantly changes in response to changes in its price.

Unbundling

The practice of breaking down a service or product into individual components that can be sold separately.