If a Product or Service Being Sold Requires Relatively Little

question 50

True/False

If a product or service being sold requires relatively little special handling, marketers typically emphasize personal selling in their promotional mix.

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Definitions:

Instrument Due

This term refers to the date on which a financial instrument, such as a check or note, is payable.

Bearer

A person in the possession of an instrument payable to bearer or indorsed in blank.

Negotiable

Capable of being transferred or modified in terms of agreement or ownership through endorsement or delivery.

On Demand

A service or product made available whenever requested by a customer, often implying immediate or quick delivery.