Which of the Following Is True of Personal Selling

question 106

Multiple Choice

Which of the following is true of personal selling?

• A) It is less time-consuming compared to other types of promotions.
• B) It is an ineffective promotional strategy for firms that market to relatively few potential customers.
• C) It accounts for a small share of the marketing budget in a firm.
• D) It is interpersonal and basic to any enterprise.

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Definitions:

Location-Aware Devices

Location-aware devices are gadgets equipped with technology to detect and utilize their geographical position, enhancing services like navigation and personalized content.

Location-Aware Content

Digital content that is customized or altered based on the geographical location of the user.

User Experience

The overall experience of a person using a product, system, or service, especially in terms of how easy or pleasing it is to use.

Social Media

Platforms and technologies that enable users to create, share content, and participate in social networking.