Which of the Following Is the Most Effective Method to Promote

question 87

Multiple Choice

Which of the following is the most effective method to promote products when the customers of a firm are geographically concentrated?

• A) Advertising
• B) Publicity
• C) Public relations
• D) Personal selling

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Definitions:

Net Operating Income

A measure of a company's profitability from its regular business operations, excluding income from investments or taxes.

Operating Asset

Resources owned by a company that are used in its day-to-day operations to generate revenue, such as machinery, buildings, and equipment.

Return on Investment

A performance measure used to evaluate the efficiency or profitability of an investment.

Stockholders' Equity

Represents the residual interest in the assets of a corporation after deducting its liabilities.