_____ Refers to a Personal Selling Approach in Which Customers

question 108

Multiple Choice

_____ refers to a personal selling approach in which customers comes to the seller's place of business to buy products largely on their own initiative.

• A) Order processing
• B) Outbound telemarketing
• C) Over-the-counter selling
• D) Relationship selling

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Definitions:

Organizational Change

The process through which companies or institutions modify existing processes, culture, or structures to achieve new objectives or improve performance.

Structure Change

Modifications or alterations in the organizational architecture, including reshaping departments, authority lines, and job roles to improve efficiency or adapt to new strategies.

Cohesive Group

A group in which members bond tightly with one another and remain motivated to stay part of the group due to shared goals or values.

Employee Resistance

Opposition or pushback by employees toward changes or policies introduced in the workplace, often rooted in fear of the unknown or perceived negative impacts.