Which of the Following Will Improve the Quality of the Presentation

question 12

Multiple Choice

Which of the following will improve the quality of the presentation used for approaching a prospective customer?

• A)Using complex graphics to explain product features
• B)Making the presentation precise without going into product price details
• C)Focusing on educating the prospective customer about the firm's goodwill rather than on product features
• D)Using precollected information for tailoring the presentation to match the customer's needs

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Definitions:

National CineMedia

A cinema advertising company that operates in the United States, providing in-theatre advertising and promotional products.

Herfindahl-Hirschman Index

A measure of the size of firms in relation to the industry and an indicator of the amount of competition among them.

Proposed Merger

A plan or intent to combine two or more companies into one.

Oligopoly

A market structure characterized by a small number of firms that control the market, leading to limited competition.