Examlex
Consumer products that are linked to cultural variables tend to be lower risk when entering international markets.
Sampling Units
The units selected for study.
Geographic Units
Specific, defined areas used for statistical, administrative, or other geographic purposes.
Sampling Error
The error that occurs due to differences between the sample selected for a study and the overall population, which can affect the generalizability of results.
Sampling Judgment
A method of selecting participants or subjects for a study based on the researcher's knowledge and judgement.
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