When Setting Objectives for the Whole Firm,TOP MANAGEMENT Should

question 225

Multiple Choice

When setting objectives for the whole firm,TOP MANAGEMENT should:

• A) involve the marketing manager in the objective setting process.
• B) set objectives that focus on the highest possible immediate profit potential.
• C) stick to general objectives-in order to maintain flexibility.
• D) set objectives beyond what can actually be achieved-so everyone will work harder.
• E) all of these are useful when setting objectives.

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