Which of the Following U

question 53

Multiple Choice

Which of the following U.S. marketing managers is about to make a serious mistake?

• A) "We are targeting 50-59 year olds because we see this group as the fastest growing age group over the next decade."
• B) "We are refocusing on senior citizens, since they will be a growing market for many years."
• C) "We are developing special swimsuit designs for older women as that market is very large and growing."
• D) "Our company is shifting to international markets, where the population will continue to grow at a more rapid rate."
• E) None of these marketing managers seems headed for a mistake.

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Definitions:

Core Principles

Fundamental beliefs or guiding values that serve as the foundation for a system, organization, or individual's actions and decisions.

Professional Selling

The sale of products or services in a business-to-business context, often involving skilled salespeople and complex selling processes.

Prospect

A potential customer or client who has been identified as having the interest and ability to purchase a product or service.

Trial Close

A sales technique involving asking a prospect a question that assumes they are ready to make a purchase decision, used to assess readiness to buy.