The "Total Profit" Approach to Evaluating Possible Product-Market Strategic Plans

question 302

Multiple Choice

The "total profit" approach to evaluating possible product-market strategic plans:

• A) is the best approach to use.
• B) cannot be used to compare possible plans unless they are very similar.
• C) may support a plan that is not the most profitable in the short run.
• D) requires only sales forecasts for the life of possible plans.

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Definitions:

Unrealized Gains

Profits that have been achieved on paper from investments but have not yet been realized through selling the investment.

Other Comprehensive Income (OCI)

Income that is not included in net income, including items that are not realized or not reflected in earnings.

Foreign Currency

Money or currency of a country other than one's own, used for international trade or investment.

Extraordinary Item

Unusual and infrequent gains or losses that are distinct from the regular operations of a company, reported separately in financial statements.