The _____ Dimension of the GE Grid Helps Managers Answer

question 285

Multiple Choice

The _____ dimension of the GE grid helps managers answer the question: Does this product-market plan look like a good idea?

• A) business strengths
• B) quantitative criteria
• C) industry attractiveness
• D) relative positioning
• E) qualitative criteria

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Definitions:

Empirically Tested

Pertains to a method or statement that has been verified or investigated through observation and experiment.

Independent Variable

In an experiment, the variable that is manipulated or changed by the researcher to observe its effects on the dependent variable.

Manipulates

The action of skillfully handling, controlling, or using something or someone for one's own advantage.

Experimenter Effect

Tendency of the experimenter’s expectations for a study to unintentionally influence the results of the study.