The Single Most Important Factor in Screening Possible Marketing Opportunities

question 266

True/False

The single most important factor in screening possible marketing opportunities is the long-run trends facing the company.

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Definitions:

International Monetary Fund

An international organization created for the purpose of fostering global monetary cooperation, securing financial stability, facilitating international trade, promoting high employment, and sustainable economic growth, and reducing poverty.

Food for Peace

A U.S. government program designed to combat world hunger and malnutrition through the donation of U.S. agricultural products to foreign countries.

Farm Products

Goods that are produced by farming activities, including a wide range of food items as well as raw materials like cotton and wool.

Agricultural Sector

The segment of the economy involved in the production, processing, and distribution of agricultural products.