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The ArrowPoint Company Has Just Modified and Enlarged Its Product

question 278

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The ArrowPoint Company has just modified and enlarged its product line to meet the changing needs of its current customers. This is an example of "market development."


Definitions:

Rewards

Benefits or compensations given to individuals to recognize and encourage their achievements or desired behavior.

Upward Appeals

A method in workplace communication where employees attempt to gain support or approval for their ideas by appealing to higher-level managers or authorities.

Personal Appeals

Requests or messages that target an individual's emotions, values, or personal relationships to influence their decision or behavior.

Influencing Others

The ability to sway or alter the behavior, opinions, or decisions of others through persuasion or leadership.

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