Target Marketing

question 278

Multiple Choice

Target marketing

• A)is a production-oriented approach to marketing.
• B)is essentially the same as mass marketing.
• C)considers everyone a potential customer.
• D)assumes that everyone is the same.
• E)specifies some particular group of customers.

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Definitions:

Interpersonal Communication

The process of exchanging information, thoughts, and feelings between individuals through verbal or non-verbal means, fundamental to building and maintaining relationships.

Feedback

Information provided about the results of an action or process, often used as a basis for improvement or adjustment.

Interpersonal Communication

The communication of thoughts, emotions, and ideas among two or more individuals via spoken or unspoken means.

Accuracy

The degree to which a measurement, calculation, or action reflects the true value or intended result.