Marketing Managers Should View Potential Customers as

question 24

Multiple Choice

Marketing managers should view potential customers as

• A) all alike.
• B) all having the same needs.
• C) always wanting to meet needs in the same way.
• D) grouped into segments of similar consumers.
• E) different types, but all having the same characteristics.

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Definitions:

Activities

Tasks, events, or actions undertaken by individuals, often for enjoyment, relaxation, or achieving specific goals.

Hartshorne and May

Researchers known for their studies in the field of moral development, particularly for their work in the 1920s on honesty in children.

Research

The systematic investigation into and study of materials, sources, etc., in order to establish facts and reach new conclusions.

Cheat

To act dishonestly or unfairly in order to gain an advantage, especially in a game or examination.