When a Customer Who Buys Two Apple IPhones,an Apple IMac

question 160

Multiple Choice

When a customer who buys two Apple iPhones,an Apple iMac computer,and Apple TV over a period of several years,Apple's marketing managers should be thinking about

• A)diversification.
• B)mass marketing.
• C)differentiation.
• D)customer lifetime value.
• E)customer feedback loops.

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Definitions:

Cost Flow

The pattern in which costs move through a business, beginning with the acquisition of raw materials and ending with the delivery of final products to consumers.

First-In, First-Out

A method of valuing inventory that presumes items are sold in their purchase sequence, first selling the oldest products.

Purchase Order

An official document issued by a buyer to a seller, indicating types, quantities, and agreed prices for products or services.

Approved Vendor

A supplier who has been vetted and meets a company's criteria for quality, reliability, and price.