Which of the Following Is Most Likely to Increase a Firm's

question 63

Multiple Choice

Which of the following is most likely to increase a firm's customer equity?

• A)The firm offers a more costly marketing mix that attracts more customers.
• B)The firm offers customer value that is at least as good as what competitors offer.
• C)The lifetime value of the firm's individual customers increases.
• D)The competition in the firm's market increases.
• E)The firm cuts costs by reducing promotion efforts.

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Definitions:

Environmental Racism

Is the tendency to heap environmental dangers on the disadvantaged, especially on disadvantaged racial minorities.

Disadvantaged Racial Minorities

Refers to ethnic and racial groups that experience social, economic, and political barriers due to systemic racism and discrimination.

Web-based Learning

Educational processes or courses that are delivered and conducted over the internet, utilizing websites and online resources.

Dropout Rates

The percentage of students who fail to complete a course or level of education.