Differentiation

question 127

Multiple Choice

Differentiation

• A) helps a firm get a competitive advantage if it just meets needs in the same way as other firms.
• B) means that the marketing mix is similar to what is available from a competitor.
• C) often requires that the firm fine-tune all of the elements of its marketing mix to the specific needs of a distinctive target market.
• D) is less obvious to target customers when there is a consistent theme integrated across the four Ps decision areas.
• E) can only be based on one important element of the marketing mix.

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Definitions:

Secondary Circular Reactions

A Piagetian developmental stage in which infants repeat pleasing actions with their bodies and manipulable objects.

Tertiary Circular Reactions

Advanced repetitive behaviors in infants where they experiment with new variations of actions to see outcomes, indicating cognitive development.

Mental Representations

Internal depictions in the mind of objects, concepts, or events, enabling thinking, problem-solving, and planning.

Working Memory

A mental system tasked with briefly maintaining information for processing, crucial for reasoning, directing decision-making, and influencing behavior.