If Frito-Lay (Which Has Products in Almost All the Submarkets

question 273

Multiple Choice

If Frito-Lay (which has products in almost all the submarkets for snack foods) were to try to increase its share of one of these markets, it would be pursuing a ______________ opportunity.

• A) diversification
• B) market penetration
• C) product development
• D) mass marketing
• E) market development

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Definitions:

Coaching

A developmental process where an experienced individual, known as a coach, supports a learner in achieving specific personal or professional goals.

On-the-job Training

Practical training provided to employees at the workplace while they are doing their job.

Apprenticeships

A system of training a new generation of practitioners of a trade or profession with on-the-job training and often some accompanying study (classroom work).

Traditional On-the-job Training

A hands-on approach to training where employees learn tasks and responsibilities through performing their job functions directly, often under the supervision of more experienced staff.