An Australian Wine Producer, Facing Declining Sales at Home, Set

question 141

Multiple Choice

An Australian wine producer, facing declining sales at home, set up a new channel of distribution to sell wine in the United States. This seems to be an effort at

• A) market development.
• B) diversification.
• C) market penetration.
• D) product development.

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Definitions:

Picking

Retrieving materials from storage and bringing them to manufacturing to fulfill a production order, or retrieving finished goods from storage and preparing them for shipment to fulfill a customer order.

Quality Inspection

An evaluative process where products or services are examined and tested to ensure they meet specified standards and requirements before being delivered to customers.

Logistics Functions

Activities involved in the movement and storage of goods from point of origin to point of consumption, including transportation, warehousing, and inventory management.

Transportation Management

The planning, execution, and optimization of the physical movement of goods, ensuring the efficient transit of products from origin to destination.