Marketing Activities Should Begin with Potential Customer Needs, Not with the Production

question 366

True/False

Marketing activities should begin with potential customer needs, not with the production process.

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Definitions:

Break-even Sales

Break-even sales is the amount of revenue required to cover both fixed and variable costs, resulting in no profit or loss.

Variable Costs

Costs that fluctuate in direct relation to production levels or sales figures.

Fixed Costs

Costs that do not vary with the level of production or sales, remaining constant regardless of business activity.

Sales Revenue

The total amount earned from the sale of goods or services before any costs or expenses are deducted.