The Three Basic Ideas in the Marketing Concept Are: 1)

question 172

True/False

The three basic ideas in the marketing concept are: 1) customer satisfaction; 2) confining marketing activities to marketing professionals; and 3) having profit as an objective.

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Definitions:

Ethical Leadership Principle

The guiding values and behaviors that ensure leaders conduct themselves and their governance in an ethical manner, respecting rights and dignity.

Fairness

The quality of making judgments that are just, equitable, and impartial.

Citizenship Behaviors

Voluntary behaviors exhibited by employees that contribute to organizational goals by improving the context in which work takes place.

Ethical Leadership Principle

A set of guidelines that dictate the behavior of a leader based on accepted principles of right and wrong.