From the Perspective of Macro-Marketing, E-Commerce Specialists CarFax (Which Provides

question 14

Multiple Choice

From the perspective of macro-marketing, e-commerce specialists CarFax (which provides vehicle history reports) and Cars.com (a website offering auto comparison shopping) have emerged within the auto industry because:

• A) auto manufacturers need to sell direct to consumers.
• B) the market needs competitive rivals to auto dealerships.
• C) the information they provide makes the exchange process between producers and consumers more efficient and effective.
• D) the role of the automotive sales person is becoming obsolete.
• E) consumers live far distances from most automotive plants

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Definitions:

Ageism

The stereotyping of and prejudice against individuals or groups because of their age.

Theft

The act of taking someone else's property without permission or legal right and with the intention to deprive the rightful owner of it permanently.

Convenience Store

A small retail business that sells everyday items such as snacks, beverages, and household goods, and is often open long hours for consumer convenience.

Prejudice

A negative attitude based on learned notions about members of selected groups, based on their physical, social, or cultural characteristics.