Considering the Universal Functions of Marketing

question 115

Multiple Choice

Considering the universal functions of marketing,

• A) they may not be required in all macro-marketing systems.
• B) not every firm must perform all of the marketing functions.
• C) responsibility for performing them cannot be shifted or shared.
• D) all goods and services require all the functions at every level of their production.

---

Definitions:

Jury Simulations

Research experiments designed to study the decision-making process of jury members in a controlled environment.

Double-Blind Testing

A lineup administration in which neither the police officer nor the witness knows which lineup member is the suspect.

Peremptory Challenges

The right in jury selection for the attorneys to reject a certain number of potential jurors without stating a reason.

Demand Characteristics

Implicit cues from an experimental environment that influence participants' behaviors or responses.