A Manager with a "Production Orientation" Is Likely to Think

question 247

Multiple Choice

A manager with a "production orientation" is likely to think that:

• A) customers exist to buy the firm's output.
• B) customers' needs should guide decisions about what the firm produces.
• C) the company should find out what product customers want to buy, and then produce that product.
• D) production managers should handle all marketing activities.
• E) people in the production department should work closely with people from all the firm's other departments.

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Definitions:

Brand Image

Refers to the perception and reputation of a brand as held by consumers, formed through various channels and experiences.

Biomedical Ethics

The branch of ethics that deals with ethical issues arising from advances in medicine and biology.

Non-maleficence

A principle of ethics that means to do no harm to others.

Beneficence

An ethical principle that refers to actions taken to benefit others, promoting the well-being of individuals.