The Total System View of the Marketing Concept Builds on the Idea

question 173

Multiple Choice

The total system view of the marketing concept builds on the idea that

• A) sales should be the firm's high-level objective.
• B) a company should not have specialized departments.
• C) each department in an organization should do what it does best.
• D) all departments-not just marketing-should be guided by customer needs.
• E) none of these responses is correct.

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Definitions:

Pragmatist

An individual who approaches problems and situations with a practical and logical mindset, focusing on solutions and results rather than abstract principles.

Rationalization

The process of replacing traditional and emotional thought processes with reason and practicality, often associated with the development of bureaucratic systems.

Industrial Revolution

A period of major industrialization from the late 18th to early 19th century, which dramatically changed society with technological advancements and urbanization.

Economic Logic

The rationale or principles guiding economic decision-making, focusing on the allocation of resources for optimal outcomes.