A Public Utility That Has Adopted the Marketing Concept Would

question 75

Multiple Choice

A public utility that has adopted the marketing concept would be most likely to

• A) set up a special service to help consumers reduce expensive peak-hours energy consumption.
• B) lower prices until almost all consumers felt that prices were fair.
• C) advertise its "public service role" to improve its image with the public.
• D) use email to send customers a personal apology if a blackout were to occur.
• E) None of these answers is true.

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Definitions:

Net Operating Loss Carryforward

A tax provision that allows a company to utilize a taxable loss in one period to offset taxable profits in future periods.

Consolidated Financial Statements

Financial statements that combine the assets, liabilities, equity, income, expenses, and cash flows of a parent company and its subsidiaries.

Tax Rate

The rate at which taxes are levied on an individual or a corporation's income.

Consolidated Tax Returns

A single tax return filed by a parent company and its subsidiaries as one taxpayer to IRS, consolidating their tax liabilities.