Which of the Following Statements About Customer Value Is True

question 150

Multiple Choice

Which of the following statements about customer value is True?

• A) Building relationships with customers means providing customer value before, but not after the purchase of a product or service.
• B) Retaining current customers is usually less costly than taking customers away from a competitor.
• C) A firm's advertising department cannot be expected to develop ads to convince a customer to buy from the firm more than once.
• D) People in the organization who are not in the sales or customer service areas should never be called upon to help resolve a customer's problem.
• E) None of these statements is True.

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Definitions:

Autonomous Net Taxes

Taxes that are not influenced by economic activity levels, operating independently of the economy's output.

Expansionary Gap

A condition where an economy's actual gross domestic product is higher than its long-run potential, leading to upward pressure on prices.

Government Purchases

Spending on products and services by all levels of government, not including transfer payments.

Unemployment Insurance

A government program that provides financial assistance to workers who have lost their jobs through no fault of their own.