Nonprofit Organizations

question 316

Multiple Choice

Nonprofit organizations

• A) do not have a profit objective, so the marketing concept does not apply.
• B) can benefit by adopting the marketing concept.
• C) are fundamentally different than business firms-so they should embrace a production orientation rather than a marketing orientation.
• D) do not need to be concerned with marketing activities.
• E) none of these is true.

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Definitions:

Low Road

An automatic, quick emotional response mechanism, bypassing cognitive processing.

Sleep Spindles

Sudden bursts of oscillatory brain activity visible on an EEG that occur during stage 2 of NREM sleep, associated with memory consolidation and sleep maintenance.

Closed Eyelids

The state of having the eyelids shut, which can affect sensory processing and signal rest or sleep.

Vivid Dreams

Extremely clear and detailed dreams that are often remembered after waking.