Why Is It Difficult for Researchers to Truly Determine People's

question 82

Multiple Choice

Why is it difficult for researchers to truly determine people's level of media use?

• A)There is no such thing as a "typical" media user.
• B)Most people under-report their media use because they simply are not aware of all the media surrounding them.
• C)Most people over-report their media use because they want to appear to be a "tech-savvy" as the media portrays Americans to be.
• D)None of the answers are correct.

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Definitions:

Field Research

The collection of raw data outside a laboratory, in its natural environment, often involving direct observation and participation.

Longitudinal Research

An approach in research involving repeated observations of the same variables (e.g., people) over short or long periods of time, from months to decades.

Pilot Research

An initial study conducted to test the feasibility of a project or experiment before a larger scale study is launched.

Third Variable

A factor that is not directly involved in the hypothesis being tested but may influence the relationship between the independent and dependent variables.