A Pricing Strategy That Emphasizes Benefits of a Product in Comparison

question 58

Multiple Choice

A pricing strategy that emphasizes benefits of a product in comparison to the price and quality levels of competing offerings is called _____ pricing.

• A)incremental-cost
• B)full-cost
• C)cost-plus
• D)value

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Definitions:

Hurricanes

Powerful tropical storms with heavy rain and strong winds that form over warm ocean waters.

Warm Surface Water

Surface ocean water that has a relatively high temperature, often found in tropical and subtropical regions.

Water Vapor

the gaseous form of water, often released into the atmosphere from volcanic eruptions and other natural processes.

Tornado Alley

The area in the central part of the United States that experiences frequent tornadoes.