The Growth of Global Investing Has Spurred Development of Worldwide

question 121

Multiple Choice

The growth of global investing has spurred development of worldwide accounting standards that are written by the

• A)American Institute of Certified Public Accountants.
• B)Institute of Global Auditors.
• C)Global Committee on Accounting Standards.
• D)International Accounting Standards BoarD.

---

Definitions:

Trade Shows

Events where companies within a specific industry showcase and demonstrate their new products and services to potential clients and partners.

Publicity

The public visibility or awareness for any product, service, or company that is gained through media attention and coverage.

Promotion Mix

The combination of advertising, sales promotion, public relations, personal selling, and direct marketing used by a company to reach its marketing objectives.

Crisis Management

The process by which an organization deals with a sudden and significant negative event to minimize harm and recover quickly.