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Yi and Avik Are Both Economists

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Yi and Avik are both economists.Yi thinks that taxing consumption,rather than income,would result in higher household saving because income that is saved would not be taxed.Avik does not think that household saving would respond much to a change in the tax laws.In this example,Yi and Avik


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Decision Making Process

The systematic steps involved in choosing among alternatives to address a problem or capitalize on an opportunity, typically involving identification, analysis, and resolution stages.

Qualitative Data

Non-numerical information that describes qualities or characteristics, often gathered through interviews, observations, or open-ended survey responses.

Primary Data

Marketing data that a business collects for its own specific purposes.

Marketing Research

The process of gathering, analyzing, and interpreting information about a market, including data on target markets or customers, to enhance decision-making.

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