Examlex
Suppose that someone makes the argument that because empty alcohol containers are found at many accidents,the containers cause accidents.This would be an example of
Market Segmentation
The practice of dividing a target market into smaller, more defined categories based on certain characteristics like needs, interests, or demographics.
Market-Product Grid
A framework to relate the market segments of potential buyers to products offered or potential marketing actions.
Cross-Tabulation
Cross-tabulation is a statistical tool used to analyze the relationship between two or more categorical variables by creating a table that displays the frequency distribution.
Market Segments
A group of individuals or organizations within a market that share one or more characteristics, making them identifiable as a distinct component of the market for marketing purposes.
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