Suppose That When the Price of a 16 Oz

question 177

Multiple Choice

Suppose that when the price of a 16 oz. to-go cup of gourmet coffee is $4.25, students purchase 750 cups per day. If the price decreases to $3.75 per cup, which of the following is the most likely outcome?

• A)Students would purchase fewer than 750 cups per day.
• B)Student would continue to purchase 750 cups per day.
• C)Students would purchase more than 750 cups per day.
• D)We do not have enough information to answer this question.

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Definitions:

Barriers to Adoption

Factors or obstacles that prevent potential customers from adopting a new product, service, or technology.

Risk

The potential for losing something of value, which can be financial, physical, emotional, or otherwise, often assessed in terms of likelihood and impact.

Value Barrier

An obstacle that prevents a customer from recognizing or accepting the value in a product or service.

Usage Barrier

Obstacles that prevent or discourage customers from using a product or service, which can include lack of awareness, accessibility issues, or complexity.