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If scientists discover that steamed milk, which is used to make lattés, prevents heart attacks, what would happen to the equilibrium price and quantity of lattés?
Short Run
A period in economics during which at least one input or resource is fixed, limiting immediate capacity adjustments.
Zero Economic Profit
A condition in which a firm's total revenue equals its total costs, implying normal profit but no excess profit over what is considered normal in the industry.
Long Run
A period in economics where all factors of production and costs are variable, and firms can adjust all inputs as needed.
Marginal Revenue
The additional income that is generated by selling one more unit of a product or service.
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