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How does total revenue change as one moves downward and to the right along a linear demand curve?
Operant Conditioning
A method of learning that occurs through rewards and punishments for behavior, thereby influencing the probability of that behavior being repeated.
Classical Conditioning
An educational method involving the repeated pairing of two stimuli, resulting in a reaction initially provoked by the second stimulus being eventually provoked by the first stimulus.
Secondary Reinforcer
A stimulus that gains its reinforcing power through its association with a primary reinforcer.
Primary Reinforcer
A naturally reinforcing stimulus, such as food or water, that does not require learning to become desirable.
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