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Table 7-7
-Refer to Table 7-7. You have two essentially identical extra tickets to the Midwest Regional Sweet 16 game in the men's NCAA basketball tournament. The table shows the willingness to pay of the four potential buyers in the market for a ticket to the game. You hold an auction to sell the two tickets. Who makes the winning bids, and what do they offer to pay for the tickets?
Vending Machines
Automated machines that dispense products or services when money is inserted.
Marketing Concern
An issue or area needing attention within the realm of marketing, such as consumer satisfaction, product visibility, or market competition.
Equipment-based Services
Services that require the use of specialized equipment or machinery to fulfill customer needs.
Intangibility
The characteristic of a service or good that cannot be physically touched or seen.
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