Figure 10-11 
-Refer to Figure 10-11. Which of the following statements is correct?
Definitions:
Customer Benefit Plan
A strategy or program designed to provide advantages or positive outcomes to customers, enhancing their experience or satisfaction.
Business Proposition
A proposed business idea or plan aimed at generating economic benefits.
ROI
Return on Investment; a measure used to evaluate the financial performance or potential return from an investment, calculating the ratio between net profit and cost of investment.
Closing Phase
The final stage in a sales process where the salesperson seeks to conclude the transaction, securing the purchase decision from the customer.
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