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When a free-rider problem exists,
Word-of-mouth Communications
Informal conversations consumers have about products, services, or brands, which can significantly influence perceptions and buying behaviors due to their personal and trustworthy nature.
CRM
Customer Relationship Management, a strategy for managing an organization's relationships and interactions with customers and potential customers.
Social Capital
Refers to the networks, relationships, and connections among people that can be economically valuable.
Disconnected Employee
A worker who feels a lack of connection or engagement with their workplace, colleagues, or the mission of their organization.
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