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Scenario 13-1
Korie wants to start her own business making custom furniture. She can purchase a factory that costs $400,000. Korie currently has $500,000 in the bank earning 3 percent interest per year.
-Refer to Scenario 13-1. Suppose Korie purchases the factory using $200,000 of her own money and $200,000 borrowed from a bank at an interest rate of 6 percent. What is Korie's annual opportunity cost of purchasing the factory?
Substitutes
Products or services that can be used in place of another to satisfy consumer needs or desires.
Skimming Strategy
A pricing approach where a high price is set for a new product to maximize profits from customers willing to pay high prices before lowering the price over time.
Penetration Pricing
A pricing strategy where a product is introduced to the market at a very low price to stimulate demand and gain market share quickly.
Market Prices
The current prices at which goods or services are bought and sold in a marketplace.
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