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Table 14-12
Bill's Birdhouses
-Refer to Table 14-12. What is the marginal cost of the 8th unit?
Negative Punishment
A behavior modification technique involving the removal of a desirable stimulus following an unwelcome behavior with the intention of decreasing that behavior's frequency.
Negative Reinforcement
A behavioral principle where the removal of an unpleasant stimulus following a desired behavior increases the likelihood of that behavior being repeated.
Positive Reinforcement
The addition of a rewarding stimulus following a behavior, intended to increase the likelihood of that behavior reoccurring.
Behaviorism
A branch of psychology that focuses on (relatively) simple explanations for outward behavior and is unconcerned with the inner workings of the mind.
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