Which of the Following Statements Regarding Brand Names in Advertising

question 297

Multiple Choice

Which of the following statements regarding brand names in advertising is not correct?

• A)Brand names provide consumers with information about quality when quality cannot be easily judged in advance of purchase.
• B)Brand names give firms an incentive to maintain high quality to maintain the reputation of the firm.
• C)Brand names allow firms to produce and sell inferior products in the long run since people will continue to purchase the brand-name product.
• D)Brand names can cause consumers to perceive differences in products that do not actually exist.

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Definitions:

Attentional Blinking

A phenomenon where the brain momentarily overlooks or is blind to visual stimuli after having just processed another stimulus.

Crystallized Intelligence

The proficiency in deploying acquired knowledge and experiential learning.

Fluid Intelligence

the ability to think abstractly, reason, identify patterns, solve problems, and discern relationships without relying on acquired knowledge.

Working Memory

The capacity of the brain to hold and manipulate information in the short term for cognitive tasks such as learning, reasoning, and comprehension.